Target Marketing to Your Target Markets: Multiply Your Bookings By Leveraging Every Niche

Andy Masters, CSP

Saturday, June 8, 2019

8:00 a.m. – 12:00 p.m.

Members Discussion: During Lunch, and ending by 2:30 p.m.

Fort Lauderdale Westin

400 Corporate Drive, Fort Lauderdale, FL 33334

Morning Session

This session will provide specific strategies to truly help speakers “market through the clutter”, by focusing on decision-makers who have the budget to hire you for the topics in which you present. Speakers must have a SYSTEM & PROCESS for sales & marketing, based on the highest income generating activities each day. This session will also de-bunk marketing myths which lead many speakers astray, wasting CRAZY amounts of time & money on shiny objects with a poor ROI. Andy will illustrate his “step-by-step” process to leverage every speech into many, using his proven “Where there’s ONE, there’s a TON” marketing method. Lastly, each attendee will receive actual copywriting templates for introductory client emails, follow-ups, soliciting testimonials, AND to refer an NSA colleague after every event.

  • Learn how to identify and communicate with decision-makers who have the budget to hire you for the topics in which you present.
  • Learn the KEY difference in “List Building” vs. “Prospect Building”
  • Learn the power of leverage & referral marketing, strategically turning one speech into many through exploding new niche markets.

Afternoon Session (Members Only) FREE

Chapter Brainstorming Session 1:30 PM -2:30 PM

Our incoming president, Jean Moroney, will facilitate a discussion regarding future chapter programs. We will capture old-timers memories of past practices to bring back, and spark new ideas to help the chapter grow and the members flourish. No charge. Members only.


About Andy Masters, CSP

Andy Masters, MA, CSP is an award-winning author and international speaker based in Orlando who has presented over 750+ programs across North America, including as keynote speaker for the National Institute for Staff & Organizational Development Conference with over 1,400+ attendees in Austin, TX. Andy also currently serves as President of the NSA-Central Florida Chapter with over 120+ professional members.

Andy has written 5 books and earned 4 degrees, including an M.A.-Marketing and an M.A.-Human Resources Development from Webster University in Missouri. He is the author of the award-winning book “Kiss Your Customer: 77 Reasons Why Sales & Service Are Just Like Dating & Relationships” and his latest book “Things LEADERS Say: A Daily Guide to Help Every Leader Empower & Inspire.” Andy has been featured on the LifeTime Television network, PBS, Investor’s Business Daily, and Sales & Service Excellence magazine. His website is

Agenda for June 8th

8:00 a.m.   Registration/Breakfast/Networking

8:45 a.m.   Welcome, Keith Harmeyer, FSA Chapter President

9:00 a.m.-12:00 p.m. Morning Session – Andy Masters, CSP

1:30 p.m.- 2:30 p.m. Afternoon Session – Chapter Brainstorming (FSA Members Only)

Online Pricing – NOW CLOSED- All are always welcome to attend and pay at the door

(offered until NOON, Friday, June 7th, must pay $20 more at the door)

MEMBERS  please pay at the door $75

GUESTS please pay $99 at the door