Book More Business with Gen-Xers and Millennial Decision Makers (and Boomers too)!


CONTACT: Heather Christie, President


Florida Speakers Association Presents: Book More Business with Gen-Xers and Millennial Decision Makers (and Boomers too)!

Fort Lauderdale, FL. (April 21, 2018) The Florida Speakers Association (FSA) announces a full day of Powerful Business-Building Strategies taking place on Saturday, May 12, 2018 with Anna Liotta, MA, CSP and current National Speakers Association (NSA) Vice President. In this fast-paced, actionable session Anna will inform you about what each generation of decision makers must see, hear and know from prospective speakers to get you hired.

By attending this session, you will:

•Learn how to customize your messaging to connect and engage Gen X, Millennial, and Boomer decision makers

•Understand what you have been doing that is sabotaging your business with buyers from other generations

•Leave with powerful, simple adjustments you can make immediately to increase your ROI in business development activities

About Anna Liotta, MA, CSP, award-winning keynote speaker and best-selling author with research on how generational dynamics affect every aspect of business. Anna’s impressive generational credentials includes that she is the youngest girl of nineteen children. The founder of The Generational Institute™ and author of Unlocking Generational CODES,© Anna’s clients range from the PGA to the NBA, from to the Women’s Foodservice Forum. She holds a Master’s degree in Interpersonal Communication and serves as the Vice-President of the National Speakers Association and President of the Columbia Tower Club and Top 40 Under 40 Alumni Association.

Our high-level afternoon session is Expand Your Reach with Online Programs. During this master class, you will learn Delivery Platforms pros and cons, Curriculum formats and:

•Who are you really selling to, the individual or the organization?

•What business are you really in when you go On Demand?

•What tools do you need to do it yourself? When do you need to hire help?

•How to get the word out about your new offering

•Who do you need and why? Legal team, financial team, tech team, admin team.

According to Eddie Turner NSA Member, President American Training & Development (ATD) Houston, “I have seen Anna Liotta deliver a professional workshop at the NSA Houston Chapter and I have seen her deliver a keynote to a major client in Houston. I’m so convinced she is the “real deal” I booked her to deliver the opening keynote for ATD Houston in September 2018! Don’t miss her when she comes to your Chapter, FSA!”

The meeting takes place at Westin Fort Lauderdale, 400 Corporate Dr, Fort Lauderdale, FL 33334. Workshop Pricing-Registration through March 8th is as follows:

Members: Morning Session: $55 All Day: $79
Guests (First TIme or Returning): Morning Session: $75 All Day: $109

About the Florida Speakers Association (FSA): FSA is a chapter of the National Speakers Association (NSA), an organization dedicated to the growth and development of the speaking profession. Founded in 1980, the Florida Speakers Association maintains an active membership and involvement in virtually all aspects of the professional speaking industry. FSA welcomes guests and aspiring speakers to attend our monthly professional development meetings. To learn more, visit: