FSA Conni Gordon Speaker Academy
The FSA Conni Gordon Speaker Academy
2018-2019 Program Overview
A Special Message from Lori Kleiman,
Co-Chair of the FSA Conni Gordon Speaker Academy
(You’ll meet our other Co-Chair, Lorna Kibbey, at our first session!)
FSA’s Conni Gordon Speaker Academy is designed for aspiring speakers with excellent speaking skills who want to make the transition to paid professional speaker. If you want to be paid to speak professionally you must be eloquent on the platform; deliver high-quality content with depth and breadth of knowledge, understand how to run a speaking business and behave ethically. These are the four pillars of the National Speakers Association, the premier professional association for those who earn a living by the spoken word. We have designed a program to help you take a deeper dive into all four of these NSA essential pillars.
Each session contains essential information, ranging from improving platform skills; crafting your keynote to marketing and running your business. Participants will get the tools and skills they need to put them on the road to becoming a professional speaker.
This year’s Academy will include both virtual and face to face events. Here is the overview and dates to allow you to MARK YOUR CALENDARS.
We will have two face to face events (January and May 2019) and four webinars: Note: All webinars will be held 5:30 p.m. – 6:30 pm Eastern
SESSION 1: WEBINAR – NOVEMBER 14th 2018 ORIENTATION, PROFESSIONAL AWARENESS, LOGISTICS AND EARLY THOUGHTS ON TOPIC DEVELOPMENT Faculty: Lori Kleiman and Lorna Kibbey
- NSA and FSA History of Academy (Keith Harmeyer, FSA President)
- What is your Topic?
- Early Topic Development and Homework Assignments
SESSION 2: LIVE EVENT – 1.5 DAY BOOT CAMP – JANUARY 12th&13th, 2019 Lago Mar Golf and Country Club, 500 NW 127th AVENUE, PLANTATION, FL. 33325 Faculty: Lori Kleiman and Lorna Kibbey, Keith Harmeyer, Dr. Helen Turnbull CSP, Rita Craig, CSP, Ken Okel, Lori Wyman, Mace Horoff, Dr. Rick Goodman CSP, Heather Christie CSP
- ELOQUENCE – Presenting and Performing, Platform Mechanics
- EXPERTISE – Importance of being a subject-matter expert
- ENTERPRISE – Success in the speaking business depends on your ability to sell and market your services. We will discuss successful strategies for positioning yourself to the people who hire speakers, the importance of the sales cycle, and the marketing techniques to get booked.
- Branding and Marketing
- Product Development and Back of Room Sales
- ETHICS – Most people know that it is unethical to plagiarize other people’s material, but somehow it happens. Being ethical is one of the four cornerstones of being a professional speaker. We will share Do’s and Don’ts to keep you on the right track.
SESSION 3: WEBINAR – FEBRUARY 13TH, 2019 -YOUR TOPIC, YOUR BUSINESS, YOUR AUDIENCE Refine you area of expertise, begin to work on your key differentiators and messaging. Determine an appropriate audience and how to approach them successfully.
SESSION 4: WEBINAR – MARCH 13th,2019 – YOUR CONTENT (Developing and Packaging) Take your message to the next step with a format for speech writing and storytelling. Look at various options for product development and delivery options.
SESSION 5: WEBINAR – APRIL 17TH – MARKETING AND BRANDING Identify your area of content expertise, define and refine your topic and messaging. Determine an appropriate brand and how to market successfully.
SESSION 6: LIVE EVENT – MAY 11TH – SPEAKER SHOWCASE AND GRADUATION You will have an opportunity to present a short keynote presentation to a live audience during the afternoon of our regular May meeting. You will also have the option to have this recorded as a possible demo video for your use in marketing. (Priced separately – details to follow). Everyone gets a little stage time and then we will celebrate completion of this six-month Academy with your peers and our very own Chapter Leadership and CSP’s.
Plus this Extra Component to the FSA Conni Gordon Speaker Academy! Buddy Support
Each participant will be assigned an FSA Chapter Professional member as a buddy. Their commitment will be to engage over two one-hour calls and occasional email support during the six-months.
Application: We expect the members of the FSA Conni Gordon Speaker Academy year will form a tight-knit group. To ensure the quality of the program, we vet applicants’ speaking skills and commitment to doing the work. The application can be filled here:
Invest in You!
COST: The investment in your intensive opportunity to take your speaking career to the next level would be:
$497 For Current FSA Member – this includes a total of two days of live events to be held January and May as well as four hours of webinar content. You MUST attend the live events in January and May as well as a minimum of three of the four webinars in order to graduate. Attendance at our monthly chapter meetings is STRONGLY encouraged and can be paid for separately.
$597 For Those Not Currently an FSA Member – this includes FSA Aspiring Speaker Dues, as well as a total of two days of live events to be held in January and May as well as four hours of webinar content. You MUST attend the live events in January and May as well as a minimum of three of the four webinars in order to graduate. Attendance at our monthly chapter meetings is STRONGLY encouraged and can be paid for separately.
For more information, contact our FSA Conni Gordon Speaker Academy Co-Chairs Lori Kleiman & Lorna Kibbey at: SpeakerAcademy@floridaspeakers.org
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