Upcoming FSA Events
Florida Speakers Association Full Day Meeting Format
Saturday, November 4, 2017
NEW Location: Westin Ft Lauderdale, 400 Corporate Dr, Fort Lauderdale, FL 33334
8:00 a.m. : Registration/Breakfast/Networking
8:45 a.m.–12:00 p.m. : Morning Session
1:00 p.m.–2:30 p.m. : Afternoon Session
Branding Extravaganza 2.0
Two Incredible Sessions in One Power-Packed Program
Presented by Internationally Acclaimed Branding Expert, Dick Bruso
Come join us for the latest and greatest version of the Branding Extravaganza. Regardless of where you’re at in your speaking career, learn how you can bring focus, clarity and life to your brand. This jam-packed and interactive two-part program features Dick Bruso’s highly acclaimed story-based Brandstorming process for creating powerful, unique, and enduring brands in a very noisy marketplace.
In addition, if you currently have a viable brand you will be shown some very creative and dynamic ways to expand it. Dick has worked one-on-one with hundreds of professional speakers, authors, and business leaders in the creation and expansion of powerful and profitable brands.
Session One: “How To Be Heard Above The Noise: Branding Your Uniqueness”
This jam-packed and highly practical session is designed to help professional speakers develop their distinctive brand, focus on their uniqueness to successfully reach their target markets, and position themselves to be “heard above the noise” in the marketplace.
Highlights include how to:
- Create a compelling, memorable, and distinctive brand centered on “your story” that truly sets you apart in everything you say and do.
- Maximize your ability to reach your target market(s) via creative branding, the incredible power of media, and strategic networking.
- Produce powerful tools and products to significantly enhance your brand’s visibility.
Examples of dynamic branding, unique positioning, and creative marketing approaches successfully utilized by fellow speakers and other professionals will be shared throughout this session.
Session Two: “Brandstorming”
During this highly interactive session, Dick will demonstrate (with the assistance of several audience members) how you and your colleagues can develop brands based on your unique and powerful stories designed to truly set you apart in the marketplace. You’ll learn the secret of how to apply the “umbrella branding” approach to encompass all aspects of your speaking practice.
About Dick Bruso
An international speaker and founder of Heard Above The Noise®, Dick Bruso is a highly regarded branding and marketing expert. Dick teaches his audiences and clients how to develop and expand their brands to powerfully penetrate the marketplace. His clients include best selling authors and in-demand speakers, as well as successful entrepreneurs and business leaders.
He is a contributing author, on the topic of branding, to NSA’s popular books, Paid To Speak and Speak More! Dick is an active member of NSA and NSA/Colorado. He served as president of NSA/CO for 2005-2006, as the Chair of the NSA Academy for Professional Speaking for 2011-2012 and as the Co-Chair of the Cavett Institute in 2012.
A Look Behind the Curtain with Bob Frare
This session is pure profit for you! You’ll get a fun and practical “behind the curtain” look at six core speaker product categories, each leveraged by the industry’s highest revenue-producing speakers to keep their incomes rising. You’re well-advised to become familiar with each so you can evaluate which categories, and which strategies, will work best within your business:
- Key Note Speaking
- Training and Development
- Coaching and Counseling
- Assessments and Diagnostic Tools
- Public Seminars
Florida Speakers Association long time supporter, Bob Frare CSP, a successful (and funny!) 35-year speaking industry veteran, will provide you with exact strategies you can use to capitalize on the many opportunities within each product category, all yours for the taking!
About Bob Frare
Bob Frare, CSP is CEO of Business Growth Consulting Services, LLC and is in his 35th consecutive year in the Speaking Business. Bob has been an NSA Chapter President and served on NSA Chapter boards for over 15 years. He has attended over 25 NSA conventions. Bob earned his CSP in 2001, has delivered over 3,000 professional presentations and has sold millions of dollars of speaking services and products to clients, worldwide.
November 4 – Dick Bruso – Branding Extravaganza – “How To Be Heard Above The Noise: Branding Your Uniqueness” and “Brandstorming.”
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